The AI Brain That Understands
Wellness Consumer Psychology
Replenit's Maestro orchestrates 5 intelligent moments: Replenishment, Cross Sell, Upsell, Churn Prevention, and Promotions. Powered by Theory of Mind AI that thinks like your best retention manager, at machine scale.
Understanding the Wellness Consumer Psyche
Our AI doesn't just predict behavior, it understands why wellness consumers act. This is Theory of Mind applied to retail: reasoning about intent, context, and psychological readiness.
Five Decisions. One Intelligence.
Every wellness customer has five critical moments. Most brands guess at all of them. Replenit's AI makes the right call at each one.
Replenishment
Never miss a dose
Predict exactly when each supplement will run out based on actual dosage patterns, pack size, and consumption velocity. A 60 capsule bottle at 2 per day runs out differently than a 90 count at 1 per day.
"She takes her multivitamin daily but her omega 3 only 3 times a week. Generic 30 day reminders fail both products."
Cross Sell
Complementary wellness
Identify when a customer is ready to expand their wellness routine. Not based on what you want to sell, but based on their established habits and scientifically complementary products.
"She has been taking Vitamin D consistently for 3 months. Now is the moment to suggest Vitamin K2 for optimal absorption."
Upsell
Value optimization
Detect when a customer shows readiness to upgrade: from 30 day supply to 90 day, from single products to wellness bundles, from standard to premium formulations.
"He has bought the 30 count three times consecutively. The fourth purchase is the perfect moment to offer the 90 count at better value per serving."
Churn Prevention
Product level risk detection
Detect churn at the product level, not just customer level. A customer can continue buying probiotics while abandoning their vitamin routine. That specific product churn requires specific intervention.
"She stopped reordering the iron supplement but still buys her B complex. Different intervention needed than if she left entirely."
Promotion
Margin protection
Know when a discount is needed to convert subscription hesitators, and when it is not. Stop giving away margin to loyal customers who would have purchased anyway.
"He has subscribed for 8 months without any discount. Offering him 20% off now just erodes margin on a sale you would already get."
Wellness Brands Winning with AI
See how leading wellness and pharmaceutical brands transformed their retention with Replenit.
Ovabalance
Nutrition and SupplementsI was impressed by how fast and effortless it was to get started with Replenit. We went from sending generic emails after 30 days to fully automated, personalized reminders based on each customer's behavior. We've seen a 340% increase in repeat purchase revenue.
Farmex
Pharmaceutical RetailReplenishment emails have been a game changer for Farmex, driving a 12X higher conversion rate compared to regular purchases. By reminding customers at the right time, we've significantly increased repeat sales while enhancing customer convenience.
Watch AI Orchestrate the Journey
Follow a real wellness customer journey and see how Maestro makes decisions at each moment.
First Purchase
Multivitamin 60 Capsules
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What Traditional Systems Miss
Traditional systems treat wellness like any other category. But supplement timing is not like ordering coffee.
One size fits all timing
A 30 count bottle at 1 per day runs out differently than a 90 count at 2 per day. Generic reminders miss both.
No dosage awareness
Morning vitamins, evening magnesium, omega 3 with meals. Systems that do not understand dosage schedules cannot predict accurately.
Subscription timing mismatch
Auto ship every 30 days when actual consumption is 45 days creates stockpile frustration and cancellations.
Product level blindness
A customer can love their probiotics but abandon their vitamin D. Traditional systems only see customer level churn, which is too late.
No complementary product logic
Recommending random supplements instead of scientifically complementary products (D3+K2, iron+vitamin C) wastes cross sell opportunities.
Ignoring the efficacy timeline
Supplements take weeks to show results. The 45 to 90 day window is critical for retention, but most systems treat it like any other period.
Connects With Your Wellness Tech Stack
Replenit's AI Decision Engine integrates with your existing tools, from CDPs to marketing automation. No rip and replace, just intelligent orchestration.
AI EngineReady to Transform Wellness Retention?
Join leading wellness brands using AI to predict supplement timing, maximize repeat purchases, and build lasting customer relationships.