Replenit
L'Occitane en Provence

Predictive Revenue
Uplifted by 235%

How L'Occitane en Provence moved from static segmentation to a fully autonomous AI Decision Engine, transforming their post-purchase journey into a precision revenue driver.

Agent Deployed
Replenishment
Industry
Beauty Cosmetics
Active Channels
Email & Webpush
Engagement Platform
Insider
235%
Automation Revenue Uplift
10.4%
Total CRM Contribution
30%
Of Automation Revenue
2.2x
Engagement Rate
Speed to Value

Live in 3 Weeks.

Unlike traditional enterprise implementations that take months, Replenit's Integration Hub connected to L'Occitane's data layer and started generating revenue in under 21 days.

No Code No Migration
WEEK 01

Integration

Plug & Play connection to commerce & data layers.

WEEK 02

Learning

Maestro analyzes historical data to build user profiles.

WEEK 03

Revenue Live

Automated journeys go live. Uplift begins immediately.

L'Occitane en Provence
The Partner

Global Beauty, Natural Roots

L'Occitane en Provence is an international retailer of body, face, fragrances, and home products based in Manosque, France. Known for its commitment to high-quality natural ingredients and sustainable sourcing, the brand operates in over 90 countries.

Despite their legacy of sensory luxury, L'Occitane recognized that their digital customer experience needed to match the personalization of their in-store service. They needed a technology partner capable of scaling that "personal touch" to millions of online customers.

The Friction

When Segments Fail the Individual

Before the AI transformation, L'Occitane's CRM strategy relied on standard marketing automation rules. While effective to a point, it hit a glass ceiling.

Static rules meant sending a replenishment reminder 30 days after purchase—whether the customer used the cream in 2 weeks or 2 months. This "average-based" approach led to:

  • Timing MismatchMessages arrived too early (annoying) or too late (missed revenue).
  • Growth PlateauPost-purchase revenue stagnated despite increasing manual effort.
LEGACY_SYSTEM_LOGS
FLATLINE
ALERT: CONVERSION_RATE_STAGNANT
The AI Transformation

Maestro: The Brain Behind the Uplift

L'Occitane integrated Replenit's core AI, Maestro, to overhaul their post-purchase ecosystem. Maestro doesn't just segment; it learns.

By analyzing thousands of data points per customer, Maestro calculated the precise consumption speed for every SKU bought. This allowed L'Occitane to trigger "Need a refill?" emails exactly when the bottle was nearly empty, not when a calendar said so.

Individual Intelligence

Moves from "Segments of Many" to "Segments of One".

Fully Autonomous

Zero manual list-pulling. The AI runs the show 24/7.

LIVE_DECISION_STREAM
MAESTRO AI
SM
Sarah M.
Consumption Speed: Fast
Immortelle Serum
Last Purchased: 45 Days Ago
Predicted DateIn 4 Days
EL
Emma L.
Consumption Speed: Slow
Shea Hand Cream
Last Purchased: 12 Days Ago
Predicted DateIn 58 Days
JD
John D.
Consumption Speed: Medium
Almond Shower Oil
Last Purchased: 60 Days Ago
Predicted DateIn 12 Days
AK
Anna K.
Consumption Speed: Fast
Immortelle Serum
Last Purchased: 45 Days Ago
Predicted DateIn 3 Days
Processed Today
14,203
Revenue Captured
+235%
System Architecture

Orchestrating the Perfect Moment

A seamless flow from raw data to hyper-personalized action. See how Replenit operates within the L'Occitane ecosystem.

Step 01

Data Ingestion

Connects to L'Occitane's commerce layer to ingest purchase history, product catalog, and user attributes.

REASONING...
Step 02

Maestro Orchestration

Maestro reasons over customer data, orchestrating the logic to determine the precise "moment of need."

AGENT
Syncing with Maestro
Step 03

Agent Collaboration

Replenishment Agents work collaboratively with Maestro, validating the reasoning and executing the trigger decision.

Step 04

Engagement Layers

The signal triggers a personalized Email or Web Push through L'Occitane's existing marketing stack.

The Output

Execution at Scale

These aren't static templates. They are dynamically timed interventions generated by Replenit and delivered through L'Occitane's existing ESP, creating a seamless brand experience.

Fully dynamic content with product attributes
Optimal timing based on consumption patterns
Native brand design integration
mail.loccitane.com/campaigns/replenishment
L'Occitane Email Examples - Generated by Replenit
DELIVERED • OPTIMAL TIMING
"Replenit transformed our CRM in just 3 weeks. It generated incremental revenue and boosted lifecycle results by 235%, all without any discounts."
Pinar Akcam
Pinar Akcam
CEO, L'Occitane en Provence
LOG_01VERIFIED

We were dreaming about an automated solution that could cover all of our products and customers and Replenit jumped in with a fully automated and full coverage of our product portfolio.

Jennifer Blease-Williams
Jennifer Blease-Williams
Digital Marketing Lead, Faith In Nature
LOG_02VERIFIED

I am thoroughly impressed with Replenit for several reasons. Their alignment with our vision was immediately apparent, making the decision to work with them a natural choice. Particularly, their capability to handle complex data sets and develop customized solutions to meet our specific requirements has been outstanding.

Rakesh Aggarwal
Rakesh Aggarwal
CEO, Escentual

Recognized by Industry Leaders

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